We have no intention of promoting the gangster lifestyle.

The media was scandalously famous of photos of famous people from the criminal world wearing our clothes and accessories. Many Lithuanians noticed this. However, this brand does not aim to promote either the criminal or political subculture. We simply saw an untapped market segment and created something that others have not dared to do so far. Therefore, in our online store you can find clothes of a completely different style - expressing individuality and character.
This business is also a hobby for us, which is why we devote so much time to it - we are models ourselves, we wear it when traveling, spending our free time. Most importantly, this is how we make sure of the quality and comfort of the products. It is no coincidence that the logo was chosen with the number 13. This is, first of all, a lucky number for us, helping us move forward and achieve our goals. In general, this number also has a deep meaning in mythology. You can see this by reading more about it. Read.
We must admit, we didn't immediately realize that a logo with a gun could cause ambiguous thoughts in the audience. After all, men are interested in weapons, like to try them out, some buy them for self-defense, etc. Therefore, most of our customers, if a product appears without a logo with a gun, ask why not? We will not hide it, we have female customers who like it...
For this reason, in order to reach a larger audience, the idea was born to create logos for the women's and children's collections, completely different. After all, what man with a gun wouldn't want to see a woman in high heels next to him? Since it's a family business, the children's collection is pleased with a cute teddy bear that conveys warmth.
You can read more about our idea and the subtleties of our business in the Delfi article published by Dailius Dargis. Read.